Analyzing the Economic Impact of Super Bowls:  A qualitative framework for holding mega sports events in Asia Max Feng Abstract. The Super Bowl, one of the biggest sporting events in the United States, has significant economic benefits for the country. These benefits primarily stem from various economic activities associated with the event, such as advertising, tourism, and business investments. Additionally, as Asia emerges as a focal point for major sporting events, understanding and applying the success model of the Super...